PTI Website

Patient Growth Through Marketing and Social Media

Smiling couple holding hands in a park

How do we help with consistent patient growth & engagement:

We partnered with a premier mental health clinic to help patients live life on their terms. Working with Dr. Salone’s goals and vision, we created a go-to-market strategy, a brand refresh, and a comprehensive re-planning for their website. We successfully marketed their telehealth services, Virtual Psychiatry Network™ (VPN™), in new regions to gain new patients each month.

Long before COVID-19 and the pervasive acceptance of Telemedicine, PTI was developing innovative healthcare to help their patients across Louisiana. Started as a small group dedicated to treating PTSD and other “Post Trauma” issues, demand for services forced PTI to evolve and scaled up to treat the full spectrum of mental health conditions affecting adults and children from all walks of life. Dr. Salone soon realized many who needed PTI were unaware of the services they provided. So, when PTI was ready to take their marketing to the next level, they chose Design the Planet to help them update their brand, develop strategies, and build communications systems to market across Louisiana.

Rebranding of PTI:

After 5 years with the original logo, we re-planned and designed a new identity that was more clinically focused and represented the broad offering of PTI.

PTI logo
website layout screenshot

Using the look and effect of the updated branding, we designed a brand-spanking-new-website. By working closely with PTI ownership and medical staff, we created a better approach to their UX by improving navigation, adding images representative of the diverse population PTI serves, and strategically placing info-links and CTAs where appropriate.

Website Goals Achieved

  • Help visitors navigate to the part of the site they need faster
  • Increase Search Engine Optimization so that PTI will be found state-wide
  • Help PTI share their connection with LSU and other entities
  • Assist new visitors to the site and introduce VPN™ in a positive and user-friendly way
  • Differentiate and share the PTI commitment and team experience
  • Create a positive and friendly environment for patients who need help - working to always connect with them on their terms
screenshot 3 screenshot 2 screenshot 1
mountain

PTI’s success…

During COVID-19, PTI’s success is riding on our digital marketing strategies, multi-channel messaging, and client-communication techniques. While some providers are struggling to safely bring patients and clients back for care and treatment, PTI has experienced success by fully utilizing the updated systems we provided.

  • 15.4 % 15.4 percent increase in new appointments scheduled
  • 21.55% 21.55 percent increase in website average time on page
  • 37.9 % 37.9 percent email open rate