Casual physician attire, such as fleece and softshell jackets, has become increasingly popular in recent years, but little research has been conducted into how this shift has affected patient perspective, trust building, and marketing. The problem: physicians may not…
Women make 80% of healthcare decisions for their families, so when choosing a long-term healthcare provider they evaluate EVERY aspect before finalizing their decision. From insurance acceptance to convenience of office location, reputation, and most importantly, the quality of the…
It is no secret that marketing to women is a top priority in the healthcare marketing industry. Women make up to 80% of all healthcare decisions for their family, according to the United States Department of Labor. It doesn't matter…
Want to ditch "Banner Blindness"? Picture this: You are watching a video on updates about the COVID vaccine, or even just watching your favorite dietitian's vlog and there is a costly Ad in your side bar…
What's the worst thing that can happen to your practice? Mediocre reviews, a lack of new patients, or maybe even a global pandemic? These certainly won't help, but the real answer is "none of the above." The real answer is…
Frequently, when on-boarding a new client, we discover their medical practice has previously executed some level of advertising. This advertising usually takes the form of a reactionary measure, either to offset a slowdown or answer competitive pressures. Practice managers saw…
What’s the probability your healthcare practice will return to normal patient levels as the government eases restrictions on clinical groups and private practices? Almost Zero, and here’s why: Spoiler alert: With so much uncertainty, it may take more than a…
Doctors who run a private practice understand they have to build and promote their personal brand, even if they are ultimately too busy to get to it. They likely know they don't exist in the mindshare of prospective patients until…
Anyone following the rapid growth of the telehealth industry knows that the coronavirus has only helped hasten an already growing trend. Video content will continue to play a significant role in the medical field for the foreseeable future. It provides…
Hippomatic has been instrumental in representing PTI’s vision to our targeted audiences, both in our digital footprints and our direct to consumer efforts. They have served as our Chief Marketing Officer for the last 4 years. This is a very trustworthy organization who’s dedicated to understanding your business.
Their branding and marketing approach helped me build a successful practice. Adrienne and her team created a strong identity and brand for my pediatrics practice fifteen years ago. They did their research and then spent time listening to my ideas of what I wanted the brand to portray about me and my practice. I was very happy and excited with the creativity and professional quality she brought to the project. From the planning to the logo, website, and the newborn booklet....
